While working as a creative director at Bloomberg, I was responsible for managing the creative agency for Europe, Middle East and Africa regions and was interim creative director also for Asia. The campaign below was concepted by creative team, Isabel Sierra and Oliver Eden Green, under my director from the London office. Yearly, Bloomberg TV reports live from Davos with a pop-up tv studio. In 2015, the broadcast also aligned with a campaign launch that celebrated how the face of business is dramatically changing. Along with the branding graphics to support the campaign of what "Business is" there was also a "tweet to shop" vending machine where consumers received a gift specifically designed with luxury items, not only helpful in the cold weather at Davos, but also illustrated the product enclosed in the packaging and it's importance on shaping business, industry and entrepreneurship today.