Without Sports many people wouldn't know how to plan their Spring, Summer, Fall, Winter or even weekends. This campaign celebrates the importance of sports and their teams the loyal fans follow. It's a salute also to commemorate ESPN's 25th year anniversary.
This print campaign was inspired by a quote from Jerry Seinfeld. He said, "Coaches get fired, players get traded and teams move to new cities, so what you're left cheering for is a uniform". We couldn't agree more. When someone says they 'bleed blue', we know they're probably talking about their beloved KC Royals. This was a printed poster that the fan could take out and play try to figure out the trivia question connected to a team. Every league is represented: Football, Soccer, Baseball and Rugby and changed several times to stay topical and true to Seinfelds quote - players traded, coaches fired, etc.
This campaign was made to announce that ESPN was going to start broadcasting NBA basketball games. To illustrate we came up with a fictional home where the ESPN anchors and NBA pro basketball players lived together. Announcing, ESPN the new home of the NBA.
This print campaign was made for ESPN affiliates and sports fans everywhere who can spurt out numbers, stats and win/loss records at the blink of an eye about their favourite team or player. We made a series of humorous pie charts full of stats poking fun of this insight while every sports fan could have fun reading.
The Boston Red Sox hadn't won the world series in almost a century. When they finally won, we placed an ad the following morning in the New York Times with a little tongue and cheek nod that their prayers had finally been answered.