After all of the grass-roots awareness efforts we've seen in recent years, from the confederate flag to same sex marriage to the ice bucket challenge, raising awareness about the long-lost ERA seems, like a huge oversight. Let's dramatise this big OOPS by taking familiar things and alter them a bit to highlight the fact that there's lots of things we've accomplished, things we take for granted but there's one glaring thing we've left out: equal rights. This campaign went on to become one of Fast Companies World Changing ideas in 2017.